Social Media. That’s all that seems to matter nowadays. What’s trending. Who’s live. Likes. Followers. Fans. In the past few years, the online world has mounted far beyond of anyone’s imagination. And, ultimately, if you want your business to be known and grow, you have to consolidate a strong Social Media presence.
A solid digital campaign can attract a whole new pool of customers. You can go beyond physical location and reach people throughout the globe in an instant. Companies have finally realized the importance of building their virtual platforms and how vital engagement is to their businesses’ success.
It’s a whole new world and, let’s be honest, not every entrepreneur is on top of it. Algorithms changing, key words, digital ads, social media ads. Often, people spend hours and efforts online, posting daily, curating powerful content, yielding very little results. It can all be very confusing, that’s why I insist on companies outsourcing this key aspect.
If you’re ready to take on the reins of your company’s Social Media channels, keep these 3 key aspects into account:
1. Time is needed: Creating online profiles can be fast, but don’t let that fool you. Having engaging, reliable and inviting content is time consuming.
2. Optimize your resources: Hiring fulltime employees is much more expensive that having a Virtual Emily. Also, it is not always easy to allocate one person into a specific task, because they usually have to cover different fronts. By outsourcing, you can be assured that you are having someone specifically tailored to what your business needs.
3. Communication is key: Make sure that the company that you choose to manage your Social Media, speaks your same language. And, no, I’m not talking about English. You need someone that is aligned with your values, with your way of doing, with your code of ethics, with your objectives and the results that you want to attain.
Maybe you already have some members of your team to do the virtual work for you. Maybe you are an innate digital marketing genius, maybe you’re a hardcore-millennial who knows all the secret codes and know what’s hot regarding social media marketing. If that’s your case, probably outsourcing Community Management is not your main interest. You could dedicate the resources that you have to boosting your online game. But, let’s be honest. High chances are that your Social Media is not the strongest part of your business.
Invest in it, because it can bring you amazing results. Make sure that you have experts dealing with it. Give it the importance that it really does have. Get Social. Get online. Get results.
Download now Nate Riggs’ 4 Services To Outsource To A Social Media Management Company (And 1 You Never Should).