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6 ways to Improve your Real Estate Lead Generation

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The marketing environment is getting bigger and bolder every day. For a Realtor it can be difficult to know how to generate leads that convert. Luckily for you, we are here to help.


Every real estate agent wants to get more leads, but how to achieve it? The first question you should ask yourself is if your website is optimized for it.


Related: Are Your Lead Generation Goals SMART?


Some websites offer interesting content to catch the attention of potential clients, but don’t have the right features for visitors to leave relevant contact information that real estate agents can use to respond optimally.


The truth is that real estate agents will not get any leads if they do not ask for email addresses. However, they can expect to get this information from 10% of visitors when the forms are installed. A website that generates 100 visitors a day can expect to get 10 new email addresses to add to their daily database.


In this blog we will tell you the 6 methods real estate agents can use to capture leads on their websites.


1. SIDEBAR

If you want to get leads this feature must be on your website or blog. Be careful with the design, make it attractive to get the attention of your audience.


The content you will promote within your sidebar should be clear and concise. Write your call to action and choose the correct placement of your sidebar within the space of your web page.


You can also choose to place more than one sidebar, this depends on how much content you want to highlight. If it's getting too crowded, separate it into columns.

 

2. POP-UP


Using a pop-up is a great choice when it comes to getting your audience's attention. These boxes suddenly appear on the screen in front of the content website asking for an email address in exchange for something like free content or advice.


But don’t make them too intrusive, though. You always have to prioritize how your audience feels when navigating your website, try not to interrupt their reading, make your pop-ups appear at the bottom of your page.


3. SLIDE IN


There is a problem with static call to actions, after a while visitors learn to ignore them.


To solve this problem, we recommend installing something called a slide-in CTA. Ideally this CTA will enter the screen below your sidebar content. If you don’t have a sidebar yet, it will slip right on the right side.

 

4. HELLO BAR


A Hello Bar can help you display a message at the top or bottom of your website to direct your visitors somewhere. Where? Well, that's up to you. Welcome your readers, and give them something that adds value. This lead capture bar can be located at the top of the screen advertising some more content.


Related: 5 Ways in which Virtual Lead Generation VA Can Improve Your Sales Results


5. FOOTER


This feature is very similar to the Hello Bar. This widget is static and appears at the bottom of the page. It usually asks visitors to subscribe to the blog to receive regular content.


6. CONTENT UPGRADE


To catch the attention of your potential customers, provide valuable content. We recommend you to have a blog section in your website. Ask your visitors to subscribe for up-to-date educational information about your industry.


If you are a real estate agent all these methods can help you capture leads. And the best thing is that many of them are free and you can install them easily.


Want to know more about how to improve your Real Estate Business? 

 

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