When it comes to lead generation, we need to know that it's main objective is to generate the sales force to reach actual clients and get good conversion rates for your business.
But, like everything, there are no magic formulas to achieve it. It is necessary to run an analysis to know through which channel you will reach the best profitability. There are also guidelines for this, but the reality is that the most valid approximations are those reached by your own experience.
Today, many entrepreneurs do not have the time or experience to personally handle lead generation for their business. And as many of you probably know, generating leads has a high cost in the market according to business branch.
So, If you need to rebuild your lead generation strategy, one of the best things you can do is hire a virtual assistant specialized in generating leads to help you. Here are 5 ways in which a Lead Generation VA can help you improve your potential customer’s database and therefore, your sales:
1.-Through strategies in social networks that your consumers actually use
To generate quality leads on social networks, the first thing you need to know is where you can find your target audience. The key to success is to choose these social networks with intelligence.
2.- Through quality content
Your social networks are as good as the content you share in them. It is very important to take care of the content strategy. Your VA will keep your content up to date and include timeless posts so you can share them over and over again over time. Do not forget that from social networks you can get very good quality traffic: it is estimated that the ratio between leads and visits of users of social networks is between 3 and 5 times higher than among the general public.
3.- Publishing your landing pages in social networks
In addition to posts from your blog, your VA will be responsible for sharing landing pages to get instant conversions. If an ebook or a guide is good enough to occupy a site on your page, they deserve to be shared on your social networks to generate quality leads.
3- Creating Email Marketing Strategies
At this point, your VA will send a large number of emails to qualified databases that contain potential customers. Creating an attractive landing page to land on your potential clients is critical.
4.- Through Lead Nurturing campaigns
Have you already got your visitor to become a quality lead? Great! But now, it is important that your lead does not stay dusting up in your database. Leads from social networks are more likely to open your emails and visit your site than those coming from other sources, but still, need a boost from you. Your VA will stay in touch through lead nurturing campaigns.
In conclusion, a Virtual Lead Generation VA will design, predict, and analyze data throughout the lead generation process. Only in this way will you be able to obtain quality data that will allow you to establish a powerful marketing strategy that will lead you to the ultimate goal of all companies: increase sales.